7 key event planning questions to ask before launching an in-person event 

Events have the power to create lasting memories and meaningful connections among people. To ensure a successful in-person event, careful preparation is key.

June 23, 2023

- 4 minutes

Organizing and hosting an event can be quite a challenge, but the rewards and experiences it brings are absolutely priceless. Events have this amazing ability to create lasting memories and meaningful connections among people. To make sure your in-person event is a success, you need to give careful thought and preparation to every detail. But before you jump into the nitty-gritty of planning, it’s crucial to ask yourself some key questions that will guarantee an engaging and successful event. 

In this blog post, we’re going to delve into seven important questions that you should consider before launching your next in-person event.

Question 1: What advantages do we gain from hosting an in-person event? 

To start off, it’s important to consider the potential benefits that come with organizing an in-person event.

Attracting the target audience

In-person events provide a remarkable opportunity to directly connect with your intended audience. Face-to-face interactions create a personal and unforgettable experience, significantly increasing the chances of building meaningful relationships.

Better engagement and networking

In person events enable attendees to network, share ideas, and collaborate. This interpersonal interaction fosters meaningful connections and can lead to valuable business relationships.  

Personalized feedback

Gathering feedback from attendees becomes easier during in-person events. Real-time conversations and on-site surveys allow you to receive instant feedback, which can be invaluable for improving your products, services, or future events.  

Increased sponsorship opportunities

In-person events often attract sponsors seeking exposure to a relevant audience. By hosting an event, you can provide a platform for sponsors to showcase their products or services while benefiting from their financial support. 

Boosting brand awareness

Hosting an in-person event boosts brand awareness as attendees share their experiences on social media and through word-of-mouth. This generates buzz, expands your brand’s reach, and attracts potential customers, partners, and media attention. In-person events also offer ample branding and marketing opportunities, reinforcing your brand’s visibility.

Question 2: Who’s the target audience? 

To host a successful in-person event, it is crucial to have a deep understanding of your target audience. Get to know the demographics, interests, and preferences of your intended attendees. This detailed information will shape various aspects of your event, such as venue selection, presentation content, and marketing strategies. By aligning your event with the expectations and desires of your target audience, you increase the likelihood of a successful and engaging experience.

Target audience

Question 3: How do we manage the event budget? 

A budget is a valuable tool for decision-making, fund allocation, and evaluating an event. It guides expenditure, determines fund distribution, and enables post-event assessment. Utilizing a budget ensures informed decisions and effective financial management throughout the event planning process, helping you operate within reasonable financial restrictions. 

Managing the event budget is crucial for smooth and sustainable operations. Allocate funds to critical aspects like venue rental, equipment, marketing, and catering while considering budget constraints. Explore diverse funding methods, such as ticket sales, sponsor contributions, and partnerships, to supplement your budget and tap into alternative revenue streams. Remember to allow flexibility for unexpected expenses and contingencies during planning and execution. 

Question 4: How do we measure the event’s success? 

Measuring the success of an event involves various methods and metrics. Here are some approaches to consider: 

Setting Goals and Objectives

Clearly define your event’s goals and objectives before it begins. Whether you aim for attendee satisfaction, lead generation, brand exposure, or revenue generation, establishing these goals provides a foundation for measuring success. 

Surveys and Feedback Forms

Collecting feedback from attendees through surveys and feedback forms allows you to assess participant satisfaction, identify areas for improvement, and gather testimonials to enhance your event’s reputation. Utilize online survey tools or traditional paper forms to capture valuable insights

Social Media Analytics

Monitor social media platforms to track the event’s success before, during, and after it takes place. Keep an eye on the event’s hashtag, track engagement, and analyze sentiment analysis to evaluate the buzz and overall reception of your event. 

Post-Event Data Analysis

After the event concludes, the real work begins. Analyze post-event data to measure success against your predefined goals. Examine metrics such as attendee registration numbers, session attendance rates, sales leads generated, media coverage, and revenue earned. This analysis helps you understand the event’s impact and identify areas of excellence or improvement. 

Annual Performance Comparison

If you host recurring events, compare metrics from year to year to gain valuable insights. Look for trends in attendee satisfaction, participation, and revenue generation. Understanding how your event has evolved over time assists in planning future events and identifying areas for development and improvement. 

Question 5: What event tools do we use? 

Event management software collects valuable data throughout the event lifecycle. This data can be harnessed to make informed decisions regarding sustainability measures. By analyzing attendee behavior, resource usage patterns, and energy consumption data, event organizers can identify areas where improvements can be made to reduce the event’s environmental footprint. Data-driven insights can help in optimizing transportation logistics, minimizing energy consumption, and encouraging sustainable behaviors among event participants. 

QR scanning

In addition, Canapii’s event app serves as a convenient companion, providing personalized schedules, session reminders, and interactive features for attendees. By incorporating gamification elements, you can increase excitement and engagement among participants. Furthermore, QR lead scanning simplifies the process of capturing leads for exhibitors and sponsors.

Question 6: What contingency plans do we follow in case something goes wrong? 

Even with thorough planning, unforeseen circumstances can occur during an in-person event. It is vital to have contingency plans in place to handle unexpected situations smoothly. To effectively address such situations, there are several key measures to follow.

Conduct a thorough risk assessment by considering factors like weather, technical failures, venue issues, and emergencies. Identify potential risks and prioritize areas needing attention. Implement preventive measures such as safety inspections, backup equipment, security protocols, and staff training to minimize the impact of unforeseen circumstances. 

Develop comprehensive contingency plans with step-by-step procedures and clear responsibilities. Establish effective communication channels to share critical information. Regularly test and evaluate contingency plans to identify areas for improvement. Continuously assess and refine plans to enhance preparedness. Comprehensive contingency plans significantly mitigate the possibility of unexpected circumstances affecting your event’s success. 

Question 7: How will post-event follow-up be handled? 

The post-event follow-up is a crucial phase that greatly impacts the long-term success of an event. Create a clear strategy for post-event communication to keep attendees engaged and maintain the event’s momentum. This may involve sending personalized thank-you emails, sharing highlights on social media, and conducting post-event surveys to collect feedback. Utilizing video on demand allows you to share content with attendees and invite them to future events.

It is also important to evaluate the event’s success based on predefined metrics and share insights with stakeholders. This feedback loop not only enhances future event planning but also strengthens relationships with attendees and sponsors.


Careful preparation is essential for the successful launch of an in-person event. These seven questions provide guidance and help in creating an engaging event. To ensure success, it is important to have contingency plans, understand the audience, manage the budget, and utilize suitable event tools. Canapii, an event platform, simplifies the process and can make it easier for you. If you’re interested in exploring these tools and learning more about Canapii’s capabilities to facilitate your next event, contact us today! 


May Dalumpines

Digital Marketing Executive

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