Successful events thrive on good sponsorships. Sponsors contribute money that makes the event possible. They can also provide value to your event in a number of ways, such as offering prizes and contests, paying for printed materials, and even attracting big-name talent. But before you can secure sponsors, there has to be something in it for them, too. That’s where your event app may add value.
There are many different types of event apps to choose from. Some are very basic and only allow you to view the event schedule and location. Others (like Canapii’s all-in-one event software) have more features. For example, attendees can connect with other attendees, view speaker bios, or even promote your sponsors. No matter what your needs are, there is an event app that can help you out.
The main benefits of using an event app are that it can help attendees stay organized and connected with other attendees. The app will likely have a schedule of events, which can help attendees plan their time at the conference. It can also be helpful to see what other people are talking about on social media. This way, you can easily join in the conversation and make connections with attendees.
One overlooked opportunity of using event apps is the sponsor piece. Apps give you another way to highlight your sponsors to your event audience. You can share their logo, link to their website, and offer other ways to make their sponsorship more valuable.
Let’s explore some ways that Canapii helps you add value to sponsors with our purpose-built event technology.
How mobile event apps benefit sponsors
A mobile event app offers a range of benefits to event organizers. With Canapii, you can include your sponsors on the conference app so their name is front and center to your attendees. But beyond having a logo posted on the app’s home page, why else should a sponsor contribute to your event?
Branding exposure
An event app can help with brand exposure in a number of ways. For one, the app can provide information about sponsors, such as their name, tagline, and what they specialize in. It can also highlight their visual branding, such as a logo to help improve brand awareness.
In addition, the app can be used to promote social media posts about the event. You can include posts specifically tailored to your sponsors. This can help to reach a larger audience and generate more interest in the event.
Audience engagement
Audience engagement is key for any event. You want to make sure that your guests are getting the most out of the experience and that they feel like they are a part of something. An event app can help with this by providing a way for guests to connect with each other and with the event itself.
An event app can provide a forum for guests to discuss the event and to ask questions. It can also help guests find information about the event, such as the schedule or location. And it can provide a way for guests to share photos and thoughts about the event. This helps to create a sense of community and connection among guests.
What’s more, your sponsors can benefit from your audience engagement data. You can share information such as which sessions got the most response or how many people visited the sponsorship section on the app. Event data is a great way to reinforce the value of a sponsorship.
Web traffic
When you’re planning an event, the very last thing you want to worry about is the traffic to your website. But with an event app, you can rest assured that your website will be seen by plenty of people.
An event app not only helps people learn about your event, but it also provides a direct link to your website, as well as the websites for your sponsors. This means that people who are interested in your event will have no trouble finding out more information.
Plus, an event app is a great way to keep your attendees updated on the latest news and developments. You can send out push notifications with important updates, or even post photos and videos from the event itself. This gives people a sense of being involved in the event, and it can also help to create excitement for those who are unable to attend.
Audience behavior
Audience behavior has always been a topic of interest to those in the event industry. By understanding how an audience behaves, we can create events that are more successful and engaging.
Traditionally, we have relied on surveys and focus groups to understand audience behavior. However, with the advent of event apps, we now have another tool for understanding audience behavior.
Event apps allow us to see what people are doing at our events. We can see which sessions are most popular, which exhibitors are being visited, and which networking events are being attended. This information can help us to make decisions about how to structure our events in the future.
It can also help you attract sponsors that want to get in front of your event audience. With the right data, you can share information about your audience with your sponsors. This might include demographics, engagement data, and other enticing knowledge that will help them see a sponsorship is money well spent.
How sponsors can be promoted in mobile event apps
An event app gives you lots of ways to support your sponsors and give them visibility and recognition. Let’s look at how a Canapii event app makes sponsors a priority.
Banner ads
Banner ads in an event app help you draw attention to sponsors. They are eye-catching and can be customized to match the sponsor’s branding. They’re also simple to create and are hard to miss when event attendees are using the app.
When designing a banner ad, it’s important to make sure that the message is clear and that the call to action is obvious. Banner ads should also be sized appropriately for different devices and screen resolutions.
In order to make your banner ads more effective, place them in strategic locations on the app. It’s a good idea to have a few different banner ads per sponsor so viewers don’t become bored with them.
In the event app, you can track how many people click on the banner ad and what they do afterwards. This information can help sponsors evaluate the effectiveness of their advertising campaigns.
Sponsored posts
Promoted posts allow you to target a specific audience and reach more people than normal posts. You can highlight them on your event’s social channels, and they may even feel inclined to return the favor on their own channels!
There are a variety of ways to promote sponsors on social media. One way is to create a graphic that includes the sponsor’s logo and a brief message about the sponsorship. This can be shared on social media platforms such as Twitter, Instagram, and Facebook.
Another way to promote sponsors is by writing blog posts or articles that mention the sponsorship. These posts can be shared on social media as well as other online platforms.
In addition to these methods, businesses can also use social media platforms to create videos or livestreams that promote the sponsorships. These videos can be shared on social media as well as websites like YouTube and Vimeo.
Multi-sponsor module
Event apps offer a range of different modules that organizers can use to customize the experience. One option is to promote multiple sponsors within the event app at the same time, such as a sponsorship landing page or directory.
Also within Canapii’s event platform is the virtual sponsor booth. Similar to a physical exhibition hall, the virtual booth allows sponsors to set up shop at the event. They can connect and engage with attendees that visit the booth. They can also customize the event booth with their own branding, logo, and colors. Exhibitors can upload photos and videos to the virtual zone, as well as deploy live sponsor representatives to manage the event.
To increase the value of a sponsorship even more, consider offering sponsorship tiers that build in value with the price. Having multiple tiers gives sponsors a way to contribute in a way that suits their budget. It also allows them to choose how much value they want to get from the event. The level of exposure usually increases with each tier.
Sponsored event sessions
Sponsors are a vital part of any event, and it’s important to make sure they’re getting the most out of their investment. One way to do this is by using event sessions to promote them. Sessions offer a great opportunity to give sponsors some extra exposure and help them connect with potential customers.
Here are a few tips for promoting sponsors using event sessions:
Sponsored tweets
We’ve already mentioned social media as a way to draw more attention to your event sponsors. But specifically, sponsored tweets can help to give them more exposure.
Tweets travel fast. They’re super shareable, and you don’t have to be a brand’s follower to see the content they post. Offering sponsored tweets as part of a sponsorship package can help to grow a brand’s exposure on Twitter, as well as give them content to repurpose for their own Twitter channel.
Sponsored polls
In order to ensure that their sponsors are getting the most exposure, many event organizers use polls to generate traffic and engagement. Polls are an easy way to get attendees involved and interested in the content. They also help to keep readers on the event app for longer periods of time, which can result in increased ad views.
When creating a poll, it is important to make sure that it is relevant to the event’s audience. The topic of the poll should be something that attendees are interested in and would like to weigh in on. It should also relate to the sponsoring brand, somehow.
When creating your poll, come up with questions that are interesting and thought-provoking. Polls that simply ask people which team they support or what their favorite color is are not likely to generate much response.
Other tips to attract quality event sponsors
Sponsorship is an important part of any successful event, but it can be difficult to find the right sponsor and then convince them to invest in your event. Luckily, there are a few things you can do to promote your sponsors using promoted social media posts.
First, make sure that you have a well-designed sponsorship package that outlines the benefits of sponsoring your event. This package should include information about your target audience, demographics, and marketing reach. It should also highlight how your event will benefit the sponsor’s business.
Also, take advantage of ready-made tools that simplify sponsorship promotion, like Canapii’s online event service. Canapii offers all-inclusive online conference platforms with features that make an event organizer’s life easier. Gain more ways to promote your sponsors, collect data that makes sponsorships even more valuable, and increase the success of your events.
Contact Canapii to schedule a demo today!
