So, you’ve made the decision to host a virtual event. You are entering a new realm, and your previous event management experience, while still useful, is lost in the void of this new online world.
February 16, 2021
- 3 min read
So, you’ve made the decision to host a virtual event. You are entering a new realm, and your previous event management experience, while still useful, is lost in the void of this new online world. Where do you start? How do you begin the planning process for a virtual event?
This checklist highlights the key important points that all event planners should consider in their virtual events.
Details of event
Setting goals will make it easier to measure the success of your event at the end.
Branding and theming
There may be no on-site branding or signage but the theming and branding for online is just as important.
You need people to bring the platform to life so think carefully about who should attend and their attendee journey.
Content is crucial for virtual events; attendees will not turn up if they don’t know what to expect.
This should be seamless; it will set the precedent for your virtual event.
Digital marketing has never been more important.
This is make or break for a virtual event.
Manpower and support
We may not be physically running from session to session, but if Canapii recommends one thing it’s to ensure you have enough manpower on event days to help things run smoothly.
You can get a dedicated account manager, an events specialist with direct experience in running technology events, tech rehearsals with the technical team, and 24/7 access to our help and support.
Social media and Email marketing
Plan ahead with your event day marketing, this will be key to ensuring audience engagement and attendance.
Sustaining the event conversation is recommended post-event, this is when you’ll get key feedback and ratings from attendees.
Debrief with your sponsors and any important attendees to hear their feedback for improvements for your next even
If you take away one thing from this blog it’s that you should plan well ahead of time for your event, create a to-do list and have a team behind you who can support you through all these stages. With Canapii, we become part of your extended team, available 24/7 with event experience and incredible knowledge of the platform and creative event capabilities! If you are interested reach out to us now to speak to a member of the team!