10 Steps to securing funding for your next in-person event

Discover techniques that can boost your chances of obtaining the financial support needed for a resounding success.

June 1, 2023

- 3 minutes

Planning and organizing an event requires careful attention to detail, creative ideas, and, most importantly, sufficient funding. Whether you’re hosting a charity gala, a conference, or a music festival, securing funding is a crucial step in bringing your vision to life. In this blog post, we will explore effective strategies to generate funding for your next event in 2023. By implementing these techniques, you can increase your chances of obtaining the financial support needed to make your event a resounding success. 

1. Set clear goals and objectives

Before you start seeking funding, it’s important to establish clear goals and objectives for your event. Outline the purpose, target audience, expected outcomes, and the amount of funding required. Having a well-defined vision will help potential sponsors and donors understand the value and impact of your event, making it easier for them to align their support with your goals. 

2. Create an attractive sponsorship package

Develop a comprehensive sponsorship package that highlights the benefits and exposure sponsors will receive by supporting your event. Include various sponsorship tiers with corresponding perks, such as logo placement, branding opportunities, VIP access, and promotional materials. Tailor your packages to appeal to different types of sponsors, whether they are local businesses, corporations, or individual donors.

Create sponsorship package

3. Research and approach potential sponsors

Identify potential sponsors that align with your event’s theme, values, and target audience. Conduct thorough research to understand their corporate social responsibility initiatives and previous sponsorships. Craft personalized sponsorship proposals that outline the mutual benefits of partnering with your event. Demonstrate how their involvement will contribute to their marketing objectives, brand visibility, and community engagement.

4. Leverage social media and online platforms

Utilize the power of social media and online platforms to raise awareness about your event and attract potential sponsors. Create engaging content that showcases the unique aspects of your event and the positive impact it will have. Develop a strong online presence through active social media accounts, a dedicated event website, and regular blog posts. Use these platforms to promote sponsorships and provide easy-to-access information for interested parties. 

Leverage social media platforms

5. Seek government grants and funding

Check if there are any government grants or funding opportunities available for events in your area. Research local, regional, and national grants that may be applicable to your event’s objectives. Familiarize yourself with the application process, eligibility criteria, and deadlines. Be prepared to provide a detailed budget, event description, and anticipated outcomes when applying for grants.

6. Collaborate with partners and local businesses

Consider establishing partnerships with local businesses, community organizations, and relevant stakeholders. Collaborative efforts can provide financial support, in-kind contributions, or access to resources that reduce your event’s overall costs. Partnering with businesses can also open up opportunities for cross-promotion and co-branding, which can increase your event’s exposure and attract potential sponsors

 7. Host fundraising events and campaigns

Organize fundraising events or campaigns specifically designed to generate funds for your main event. These can include charity auctions, benefit concerts, crowdfunding campaigns, or sponsorship drives. Engage your target audience and community through compelling storytelling and compelling reasons to donate. Highlight how their contributions will make a difference and emphasize the unique experience they will have by attending or supporting your event.

 8. Engage in strategic networking

Attend industry conferences, seminars, and networking events to connect with potential sponsors, donors, and influential individuals in your field. Actively engage in conversations, share your event’s vision, and seek opportunities for collaboration. Networking not only helps you establish valuable connections but also enables you to learn from others’ experiences and gather insights on successful fundraising strategies. 

 9. Cultivate donor relationships

Building strong relationships with donors is essential for long-term support. Show appreciation to your sponsors and donors by acknowledging their contributions publicly, offering exclusive perks, and providing regular updates on the progress of your event. Consider creating a donor recognition program that offers incentives for continued support, such as special invitations, behind-the-scenes access, or exclusive merchandise. 

 10. Evaluate and optimize

After your event concludes, evaluate its success and gather feedback from sponsors, donors, and attendees. Use this information to refine your funding strategies for future events. Maintain a record of sponsors, donors, and partners, and reach out to them for future opportunities or sponsorships. Continuously improve your fundraising efforts based on lessons learned and evolving industry trends.



To generate funding for your upcoming 2023 event, take a strategic and multifaceted approach. It requires careful planning, resourcefulness, and unwavering commitment to success. Remember, securing funding is just the beginning. Maintain open communication with sponsors, donors, and partners. Acknowledge their contributions and keep them updated. Build lasting relationships for continued support.

Generating funding is about more than transactions. It’s about meaningful connections and mutually beneficial partnerships. Showcase your event’s value and align with sponsors’ goals. Create an impactful experience for attendees and the community.

Embrace challenges with enthusiasm, creativity, and perseverance. Be proactive, resourceful, and adaptable. Remember, funding is an ongoing process that demands continuous effort. With the right mindset, effective planning, and a well-executed strategy, make your event a resounding success and create lasting memories.  Reach out to us today and let us assist you in making your event a smashing success! 

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Charya Jayasinghe

Canapii Partner Program Manager

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