As event technology advances, so does the event industry. With new innovations in event management software and audio/visual equipment, event planners have to stay on top of the latest trends to ensure their events are cutting-edge and memorable.
Let’s explore some of the biggest trends in event technology for 2023 and why event planners should include them in their event strategies.
1. Live translation
As events become more globalized, the need for live translation services is on the rise. This demand is being driven by the growth of event technology, which is making it easier for organizers to connect with a wider audience.
Live translation allows organizers to reach a larger audience by providing interpretation services in multiple languages. It helps to create an inclusive environment for attendees who may not be fluent in the event’s primary language.
Live translation services are not without their challenges, however. They can be expensive and require careful planning to ensure that they are executed properly. Additionally, they may not be able to provide accurate translations for all attendees if there are multiple languages being spoken at the same time.
2. Live streaming
Live streaming allows event attendees who are unable to be physically present at an event to still experience it in real-time. This is especially beneficial for large events that may have attendees located all over the world.
Additionally, live streaming can provide a more engaging and interactive experience for those who are attending virtually.
It’s also a great way to generate buzz and excitement around an event. By promoting a live stream of an upcoming event, organizers can create anticipation and suspense leading up to the big day.
3. Contactless check-in
As event professionals continue to seek new ways to streamline the check-in process for their guests, contactless check-in has emerged as a leading solution.
This technology allows guests to quickly and easily scan their tickets or QR codes upon arrival, without having to fumble with papers or wait in line. This not only saves time for planners, but also makes the overall event experience more seamless for attendees.
Contactless check-in is not only more efficient for guests, but it also provides valuable data for event planners. By tracking who arrives and when, planners can gain insights into guest behavior and preferences that can help them improve the overall event experience.
4. Event apps
Mobile event apps are on the rise as a popular event technology trend. By using an event app, planners can provide their attendees with a more customized and interactive experience. Event apps allow attendees to view the event schedule, speakers, and exhibitors. They also provide a way for attendees to connect with each other before and during the event.
5. Event gamification
With the rise of event technology, event app gamification has become a popular trend. Gamification involves game mechanics and game-like elements in non-game contexts. Event planners are using gamification to engage and motivate attendees.
Gamification can increase attendance, engagement, and satisfaction. It can also lead to better networking and more positive social interactions. Event planners who use gamification can create unique and memorable experiences for their attendees.
6. QR codes
The QR code trend has made its way into the event space. This trend is being driven by the growing popularity of event technology, as well as the increasing use of mobile devices.
QR codes offer a number of advantages over traditional event marketing methods, including the ability to track and measure results. They also offer a more interactive and engaging experience for attendees. What’s more, they can be deployed for in-person events as well as virtual or hybrid events.
With the continued growth of event technology, it is likely that QR codes will become even more popular in the coming years. This will provide event organizers with a powerful tool to create more efficient and effective events.
7. Virtual reality
One of the biggest trends in event technology is the move towards more interactive and immersive experiences. Planners are using virtual reality and augmented reality to create truly unique events that engage all the senses.
8. Holograms
Holograms have been used in entertainment for decades, but the technology is now making its way into the events industry.
Holograms can be used for a variety of purposes at events, including:
From conferences and trade shows to product launches and live concerts, event planners are finding that holograms can add an extra layer of engagement and excitement to their events
Final thoughts
There’s no shortage of new event technology for planners to explore in 2023. Using the right event management software like Canapii can bring many of these technologies under a single umbrella for easy deployment. Learn more when you schedule a demo!
