7 ways AI is transforming attendee experience at events

Find out the best ways event planners can use AI to customize the attendee experience.

April 17, 2023

- 3 minutes

Have you ever been to an event that was just so well put together that you couldn’t help but be impressed? Well, it turns out that artificial intelligence (AI) is playing an increasingly important role in making those experiences possible. By automating repetitive tasks and providing valuable insights for organizers, AI can help streamline event planning and enhance the attendee experience. But, like any technology, there are benefits and limitations to using AI in the event industry.  

In this blog, we’ll explore the exciting world of AI in events, and share our experiences experimenting with different AI applications. Whether you’re an event planner, marketer, or simply curious about the future of events, this blog will provide you with insights and inspiration on how AI can transform the way we plan, execute, and experience. So, let’s get started! 

What is artificial intelligence? 

Artificial Intelligence, or AI for short, is essentially the development of technology that can understand and interact with its environment through language, syntax, and intelligent learning. It’s fascinating to think about how prevalent AI already is in our everyday lives! Just think of popular virtual assistants like Siri and Alexa. Chatbots are also a great example of AI in action. Even though chatbots are just one facet of AI, there are so many other exciting areas to explore in this field. 

What are the possible applications of AI in events? 

When it comes to events, we all know that each attendee has different interests and requirements. But how do you ensure that everyone has a personalized experience? This is where AI can come in handy! 

There are seven ways that event organizers can use to enhance and customize the attendee experience using AI. Let’s take a look at each one in detail. 

1. Personalized recommendations 

One of the ways it can do that is by analyzing attendee data to provide tailored recommendations. Imagine an event app that uses AI to suggest sessions, workshops, and networking opportunities that are most relevant to each attendee.  

This can be based on their past attendance history, job title, interests, and even real-time data like their location within the event space. By doing this, attendees can make the most of their time at the event and ensure that they get to engage with content that is most relevant to them. 

2. Chatbots

Chatbots powered by natural language processing (NLP) can be a game-changer for events. They can answer attendee questions, provide directions, and offer assistance in real-time. Imagine being able to ask a chatbot for directions to a specific booth or information on the event schedule without waiting in line or trying to flag down a staff member. This not only reduces the workload of event staff but also provides attendees with a more convenient and efficient experience. 


3. Real-time translation 

AI can do wonders by providing real-time translation services at events. Imagine attending an event with people speaking different languages, where you can’t understand anything. That’s where AI comes in handy. With AI’s natural language processing algorithms, it can transcribe and translate spoken language into multiple languages in real-time, allowing attendees to understand the content and participate fully in the event.  

This feature can be a game-changer for events that attract a diverse international audience. It’s an excellent way to break language barriers and make everyone feel included. 

4. Facial recognition

Facial recognition technology can be used to streamline the check-in process and improve event security. Attendees can simply walk through a facial recognition checkpoint to enter the event, without the need for physical tickets or ID checks. This can make the check-in process more efficient and reduce wait times for attendees. 

Also, facial recognition technology can be used for event security and crowd management, enabling event organizers to monitor attendance and identify potential security risks. This can improve the safety of the event and enhance crowd management. 

5. Predictive analytics

AI can predict attendee behavior and preferences, identify potential issues, and optimize event logistics by analyzing data from previous events. This means that event organizers can make data-driven decisions and make sure that everything runs smoothly. With AI on their side, event organizers can create a better experience for attendees and make sure that everyone has a great time. 

6. Virtual assistants

AI-powered virtual assistants can provide attendees with real-time information, such as event schedules, speaker bios, and venue maps, through voice or text commands. This not only improves the accessibility of event information, but also reduces the need for attendees to navigate complex event apps or websites. So, you can focus on enjoying the event without worrying about getting lost or missing important information. 

7. Smart event app

A smart event app is an AI-powered tool that can personalize the attendee experience by providing real-time recommendations and updates based on attendee behavior and preferences.  

smart event app

For example, they can push notifications about relevant sessions or networking opportunities, offer personalized recommendations for food and beverage options, and even provide real-time updates on event logistics. It’s a great tool that event organizers can use to make sure attendees have a personalized and engaging experience. 


In conclusion, AI has the potential to revolutionize the events industry by automating processes, analyzing complex data, and providing personalized experiences for attendees. With AI-powered chatbots, predictive analytics, facial recognition technology, and smart event apps, event organizers can optimize logistics, enhance security, and provide highly customized experiences.  

As AI technology continues to evolve, we can expect to see even more exciting applications in the events industry. If you’re ready to take your next event to the next level with AI technology, reach out to us for assistance. We’re here to help you create unforgettable experiences for your attendees. Speak to our team today! 


Gemma Edwards

Co-Founder at Canapii

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