Make sure our customers could aim for a minimum standard.
October 20, 2020
- 1 min read
Financial restraints mean not all your event content can be a big-budget affair. This is good news, not bad. If we drop our production standards a little, we can involve a more diverse range of talent, include colleagues with a wide range of experiences, who can be living anywhere. Junior staff can be given a chance to shine, and if we can give them a platform then they often do.
When we all rushed to the safety of our homes in February 2020 some of those early sessions were truly awful. They probably had poor camera positioning, or the room was full of clutter and frequently the sound was lousy.
So, we were about to prepare a guide to make sure our customers aim for a minimum standard. Then we discovered that our friends at Trend Micro had already done so…. well done Kevin Flynn on this video explaining how to run professional webinars.
A webinar can be an outstanding gateway to growth for both B2B and B2C businesses. You get a dedicated opportunity to create a professional presence in addition to demonstrating your expertise and establishing a relationship with potential customers. That’s only true if your webinar goes well, though.