Digital Marketing Executive

Reading, UK Permanent
Careers Digital Marketing Executive

Canapii is recruiting for a Digital Marketing Executive to help support a fast-growing, leading and highly respected virtual and hybrid event solution provider. We are looking for someone who is passionate, ambitious, motivated, and confident!

Role and responsibilities:

The Digital Marketing Executive is a key person in charge of executing the company’s digital marketing strategies. This person will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; lead generation, brand engagement, and conversions.

The Digital Marketing Executive reports to the Global Marketing Manager.

  •  Assist the Canapii team in the development of the overall digital marketing strategy

  • Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.

  • Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.

  • Optimize lead nurturing process and marketing automations

  • Propose new and improved ideas on inbound marketing campaigns.

  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

  • Manage and drive the creation of relevant and engaging digital content for publishing onto various digital platforms

  • Designs, builds, and maintains the company’s social media presence.

  • Manage and communicate with PR agencies, partners and journalists

  •  Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Skills and experience:

  • Bachelor’s or master’s degree in marketing or a related field

  • Working experience in digital marketing, particularly within the industry

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

  • Knowledge about using CRMs for social media marketing, content management, web analytics, landing pages and search engine optimization

  • Adept at promoting content on social media

  • Strong writing and editing skills, particularly in persuasive writing

  • You’re highly motivated, a team player, comfortable in a fast-paced start-up environment and happy to work with a hybrid setup (both remote and in office)

  • Sense of ownership and pride in your performance and its impact on a company’s success

  • You have a can-do attitude, with critical thinking and problem solving skills working within a face paced environment

  • Fluent English speaker with outstanding interpersonal and communication skills

  • Passionate about technology and events

You will currently be working within a hybrid model for this position. We are looking for someone based in London/Reading, UK, and that can switch between working remotely (80% of the time) and in-office (20% of the time).

Canapii offers a competitive compensation package. We also provide work tools to our employees!

Canapii is a fast-growing, successful global company with a relaxed, but hardworking culture. We create a platform for innovation and offer an opportunity to become influential in the market. We operate a close-knit, inclusive working environment, where ideas are valued, and everyone is treated with respect. Canapii is an equal opportunities employer, we pride ourselves on encouraging employees to be their authentic selves and know that this creates a diversity of thought and experience that drives the innovation and growth of our company.

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