Gemma Edwards


Gemma is in charge of the Canapii product and leads the fast growing and talented developer team. She ensures Canapii’s development roadmap keeps on schedule and that client feedback is at the forefront of every enhancement. The pace of innovation is remarkable, with some ten new features launched every week, luckily Gemma enjoys working at hyper speed.

Gemma is also the People Officer, responsible for growing the global teams at Canapii, as well as keeping them in sync as the business continues to grow. Not always an easy job across multiple time zones and different job functions.

Gemma’s events background, along with her strong project management skills, has granted her the capability of creating amazing user experiences, which plays a vital role in driving the fast development and performance of the Canapii team. Gemma’s knowledge of how to organize events has been instrumental in designing the console to give organizers and sponsors what they need, whether that is extensive analytics, managing user journeys, matchmaking or lead generation.

For over ten years Gemma has headed up Canalys’ fast-growing events business in the Americas, APAC and EMEA regions. She leads the company’s flagship event, the Canalys Forum, which attracts some of the world’s most influential technology vendors, distributors, and reseller partners. 

Gemma graduated from Oxford Brookes University with a Bachelor of Arts (Honors) in Marketing Management. During her studies, she took a 14-month placement at HP UK as an EMEA Marketing Executive, where she got her first taste of working with a regional team.