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Insights on events, technology, and the future of gathering
Quick answer: A live event streaming platform broadcasts your event to online audiences and lets them participate in real time. The main advantages are high-quality streams, wider reach, stronger engagement, flexible content, convenience, analytics, dedicated support, mobile access, distraction-free viewing, monetization, global delivery, lower costs, privacy and security, and a streamlined broadcasting experience.
Even with the return of in-person engagement, the case for streaming your event has not gone away. A virtual audience extends your reach far beyond the venue, and the right software keeps remote attendees just as involved as those in the room. Below we explain what a live event streaming platform is and walk through the 14 advantages that make it worth adding to your event strategy.
Sometimes called a virtual event platform, a live event streaming platform brings live events to online audiences. Much like a live video feed, attendees can tune into an event remotely and even participate in Q&As and breakout sessions.
Virtual event software like Canapii is purpose-built to facilitate events in a hybrid format, breaking down the barriers that keep people from attending - whether they are halfway around the world or simply prefer to join from home.
High-quality streams make remote attendance feel like being there in person. Some attendees prefer the in-person experience because they worry about low image quality or connectivity issues, but with the right event platform those concerns disappear. Canapii delivers reliable, broadcast-quality video with 99.9% uptime.
Adding a virtual audience lets you increase attendance without increasing your physical space. People around the world can tune in from wherever they are - Canapii has powered 2,000+ events for 300,000+ attendees across 45+ countries.
A purpose-built online event platform like Canapii turns a passive remote audience into an engaged one. Features like gamification, live polls, and breakout sessions keep viewers tuned in and participating just as they would in person.

Canapii supports a variety of content types, so you can choose the best options for your event. From video to live chat to text and more, you can create urgency in your event’s calls to action in the way that works best for you.
Hybrid event platforms like Canapii make life easier for everyone. Planners skip the physical setup and cleanup, and attendees skip the travel - all they need is an internet connection.
Digital event tools track registration and attendance, engagement, and more automatically. This is hard to do in person because it is such a manual process - and even then, engagement is almost impossible to measure.
Canapii offers 24/7 customer support to help your online event run flawlessly. Get help mastering the platform’s features and receive expert tips to make your event a hit.
Attendees can stream your event from their mobile devices, giving them even more flexibility. Your audience grows further when nobody is tied to a fixed internet connection or a desk.
Canapii supports distraction-free streaming with a clean interface and no ads or third-party content. Visitors stay immersed in your experience instead of being pulled away by unwanted distractions.
Yes, you can make money from your online events. Complete suites like Canapii build in a variety of monetization features: charge for access to live events and replays, or set up subscriptions and pay-per-view options to generate ongoing revenue after the event is over.
With no borders or barriers, the entire world can be your potential audience. Events can be shared globally thanks to sophisticated translation features and user-friendly formats. Canapii works on all devices in all countries, so you never miss an opportunity to connect with a potential customer.
Compared with the costs of in-person events, online event software is far more affordable and more predictable. You cut several expenses off the top, such as venue space, food and beverage, and a large portion of staffing needs. Start seeing an ROI faster with the right event platform.
Using a single event platform means your attendees deal with one provider instead of several apps and APIs, and your video content stays private - unlike on YouTube or other free streaming services. Canapii is ISO 27001 certified and GDPR compliant, so attendee data is protected to a recognized standard.
A dedicated live event streaming platform streamlines your entire event from start to finish. There is no patchwork of multiple tools, which keeps your brand consistent for attendees - and with everything you need in one place, you can launch your next event in record time.
It is software that broadcasts a live event to online audiences and lets remote attendees participate through features like Q&A, chat, polls, and breakout sessions - much more than a one-way video feed.
Wider reach, stronger engagement, high-quality and distraction-free streams, convenience for planners and attendees, built-in analytics, mobile access, monetization options, global delivery, lower costs, better privacy and security, and one streamlined tool for the whole event.
Yes. Platforms like Canapii let you charge for access to live sessions and replays, or set up subscriptions and pay-per-view options that keep generating revenue after the event ends.
A dedicated platform keeps your video content private, shows no ads or third-party content, and gives attendees a single provider for streaming, engagement, and networking instead of a patchwork of apps.
Yes. Canapii works on all devices in all countries, so attendees can join your stream from a phone or tablet wherever they are, with no fixed internet connection required.
Canapii provides an all-inclusive live streaming experience for event planners and their audiences around the world. Learn more when you schedule a free demo.