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Insights on events, technology, and the future of gathering
Quick answer: To create bespoke user journeys for virtual and hybrid events, segment attendees with tickets, gather details through custom registration attributes, tag attendee types to control what each group sees, auto-translate the platform with AI, and curate playlists of targeted content. Together these tools make every attendee's experience feel hand-crafted.
Every person is different, and every event has unique needs. A successful event is one that really speaks to the delegate - one that feels hand-crafted and designed for their personal needs. Everyone likes to be made to feel special, and with Canapii it is simple to create that unique user journey and wow your audience.
Who is invited to your event can vary widely, so organizers need an easy way to differentiate and track registrations. Whether it is a VIP path, a paid attendee path or a media access path, you can define each one in Canapii by creating a ticket. The ticket determines the registration path and how each group of attendees registers for and accesses the event.
Registration is the best time to gather information and build out each attendee's profile. Canapii collects basic attributes by default, but some events need different questions - and that extra fact-gathering is critical to offering a unique experience. The more you know about your attendees, the better you can shape the event to suit their needs.
By tagging attendees as a specific type, you can define a personalized journey down to a bespoke look and feel of the platform. For example, you may wish to hide or show certain event elements to different types of attendees, or signpost specific content targeted at a particular group.
Global events bring a very diverse audience, and Canapii takes care of language in the lead-up and during the event with its AI translation capabilities. You can send out registration in each attendee's local language, then take them straight to an event platform that auto-adjusts to that language. That is really putting the customer first, rather than assuming one language fits all.
Do not forget what your attendees actually see on the platform. Alongside the features above, tools such as playlists let organizers curate a bespoke journey so attendees find the most relevant, targeted content available to them. It is a great way to ensure ROI and happy attendees.
It is an attendee experience tailored to who each person is: their registration path, the questions they are asked, the content and platform elements they see, and even the language they see it in - rather than one generic flow for everyone.
Each ticket in Canapii defines its own registration path - VIP, paid attendee or media access, for example - so every group registers for and accesses the event in the way that fits them.
Yes. Canapii's AI translation lets you send registration in an attendee's local language and auto-adjusts the event platform to that language during the event itself.
Yes. Tickets, custom attributes, attendee types, AI translation and playlists apply whether attendees join in person, online or a mix of both.
Canapii has powered 2,000+ events across 45+ countries since 2020, and our team can help you design a user journey your attendees will remember. Speak to our team today.