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Insights on events, technology, and the future of gathering
Quick answer: Canapii launched a global partner program that recruits event agencies, production agencies and integration partners to offer its all-in-one event technology to their clients. Partners handle the on-site side of events - from badge printing to venue navigation - while Canapii provides the software, training, selling resources and support framework behind them.
Canapii launched a partner program for event and production agencies, plus integration partners
Goal: to become the most partner-friendly event platform globally
Partners deliver on-site services - badging, ID checks, venue navigation, broadcasts - integrated with the Canapii platform
Partners receive training, partner-tailored selling resources, marketing materials and a dedicated support framework
The vision: more than 80% of Canapii’s business to be partner-led within three years of launch
The Canapii partner program recruits event and production agencies, along with integration partners, into Canapii’s community. The initiative empowers agencies and technology service providers to grow and expand their business by offering Canapii’s all-in-one event technology and event expertise to their clients - a significant shift in strategy designed to make Canapii the most partner-friendly event platform globally.
The pandemic caused many industries to change quickly, none more so than the events business. For 18 months, event organizers hunted for the best virtual event platform, and Canapii is proud they often chose it. That choice was purely about software capabilities: in a fully virtual world, customers never needed to meet their suppliers in person, and geographic location didn’t matter because anybody could be served from anywhere.
The future of smart events looked different. Venues were set to make an appearance once again, bringing back travel, hospitality, visa and accommodation challenges - and dramatically changing the balance of the relationship between event platforms and their customers. Suddenly, not all the required services could be delivered remotely.
At launch, Canapii identified a whole host of activities that can only take place inside the venue:
Badges printed and distributed to delegates
Personal identification checks, including authentication of COVID passes
3D venue maps built into apps, complete with turn-by-turn navigation
Bluetooth beacons and RFID scanners installed to track the movement of delegates
Collaboration equipment for video meetings, synced with the Canapii meeting system
Sessions broadcast globally in HD, with remote speakers appearing as holograms
The role of Canapii partners is to fulfill the on-site requirements of the client’s event while seamlessly integrating in-person events into the Canapii event platform. Partners can operate in every language, in every city, at any time of the day - in a way that a software company could never deliver by itself.
‘Our program will provide the tools to ensure our partners leverage Canapii’s event solution software and industry expertise – so that they are able to manage, measure and advance their events across the world. Partners will have access to partner-tailored selling resources and marketing materials, coupled with an unrivalled support framework – ensuring they have full confidence in tackling an event and building client relationships.’ – Charya Jayasinghe, Partner Program Manager.
From day one, Canapii’s priority has been to recruit partners across the globe, train them in Canapii and enable them to be the best ambassadors of the brand. The aim is a community that supports each other by sharing best practices and innovative ideas, with event agencies around the world encouraged to work with one another.
Canapii will focus on creating this ecosystem, differentiated from other event software companies by its consistency and commitment to the community. The stated vision at launch: within three years, more than 80% of the business Canapii does will be partner-led.
Event agencies, production agencies and integration partners. Canapii recruits partners across the globe and trains them on the platform so they can serve clients in any language, city or time zone.
Partner-tailored selling resources and marketing materials, coupled with a support framework designed to give partners full confidence in tackling an event and building client relationships.
Everything that has to happen inside the venue: badge printing, identification checks, 3D venue maps and navigation, delegate tracking with beacons and RFID, video collaboration equipment and HD session broadcasts - all integrated with the Canapii platform.
Visit the Canapii partner page to learn more about the program and get in touch with the team.
Want to see the platform Canapii partners build on? Get in touch to book a demo of Canapii’s all-in-one event technology.