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Insights on events, technology, and the future of gathering
Quick answer: Canapii's video preview feature replaces the static banner on your virtual event page with short video teasers - live session feeds or pre-recorded clips - so attendees are drawn into your content within seconds of arriving. Organizers can mix static and dynamic media, and even tailor previews to different attendee types.
Live sessions play directly in the event page banner instead of a static image
Pre-recorded sessions can show teaser clips of any length
A strong fit for product launches, sponsored sessions and multi-session agendas
Previews can change by attendee type, so sponsors and paying attendees see different content
Hosting a virtual event means working harder to keep your audience engaged - you need to capture attention within seconds of attendees entering the virtual doors of your event. Canapii's video preview feature elevates your event page by playing live sessions directly in the banner and showing teasers for pre-recorded sessions, pulling your audience straight into the content. Think Netflix, but better.
Adding a video preview in Canapii's intuitive platform is incredibly user-friendly: pick a highlight session for your event page banner and it plays as a live feed or a pre-recorded teaser instead of a static image. By mixing static and dynamic content, you have a recipe for audience engagement success.
Food for thought: what if the highlight session on your homepage showed a different preview video based on the type of attendee joining your event? You probably do not want your sponsors and your paying attendees to be targeted with the same content - video previews are one building block of a personalized attendee journey.
Marketers, listen up! Treat the event homepage like your website homepage: a page that constantly needs updating with relevant content, visuals, testimonials and logos - anything that keeps inbound traffic engaged and bounce rates low. With the proliferation of virtual platforms and the abundance of online networking options, audiences need to be stimulated and entertained to stay engaged, and a dynamic video banner does far more than a static image can.
Visuals speak louder than words. If you are hosting a product launch, include a snippet of any length teasing your product - a great way of enticing your audience to want to find out more.
Video previews give event sponsors an additional opportunity: they can run commercials as a preview and draw audiences to their specific session.
When an event has multiple sessions, it is easy for the audience to get lost in the content. Adding a preview to each session makes the agenda far more digestible, because attendees can see what a session covers before they join.
A short video - a live session feed or a pre-recorded teaser - that plays in your virtual event page banner in place of a static image, drawing attendees into session content as soon as they arrive.
They appear in the event homepage banner for highlighted live sessions, and as teasers on individual sessions so attendees can preview content across the whole agenda.
Yes. The highlight session on your homepage can show a different preview video depending on the type of attendee joining, so sponsors and paying attendees are not targeted with the same content.
Sponsors can include commercials as video previews to lure audiences to their sessions - extra visibility on top of Canapii's sponsor management tools.
Canapii has powered 2,000+ events since 2020, and video previews are one more way to keep your audience hooked from the first second. Get in touch to host your next event with us.