How Canalys hosted their 2023 event series with Canapii

About the event

Canalys, the largest independent pan-region events for channel partners, distributors, and senior vendor management, successfully hosted its annual Canalys Forums conferences across EMEA, LATAM, APAC, and introduced its first event in North America in 2023. Each Canalys Forum serves as a convergence of the most insightful minds in the IT channel, providing a platform to delve into the latest industry news, forecasts, and strategies. The primary goal is to deliver unbiased and impartial content curated by Canalys analysts. Furthermore, the forums offer a unique opportunity for top partners and vendors to convene in a single location, fostering mutual education and collaboration to shape the future of their businesses collectively. Over the past four years, the seamless hybrid event experience of Canalys Forums has been facilitated by Canapii. This platform customizes each delegate’s agenda, facilitating one-to-one interactions among attendees.

The challenges

Following the pandemic, Canalys aimed to adjust and ensure the success of their in-person event. They were in search of an event platform capable of scheduling and overseeing diverse sessions, accommodating a roster of over 50 sponsors in an exhibitor zone, and fostering ongoing attendee engagement. With a focus on essential functionalities such as ticketing, registration, and the management of live sessions and meetings in real-time or recorded formats, the client foresaw an attendance exceeding 3,000. Their prerequisites included comprehensive technical and customer support, along with a versatile platform seamlessly integrating ticketing, registration, and dynamic scheduling for concurrent meetings.

The solutions

Canapii provided a comprehensive solution that not only encompassed crucial event management features like registration and agenda scheduling but also catered to the intricate demands of orchestrating meetings and sessions through the Canapii app. The client fully utilized the platform’s capabilities, leveraging features such as push notifications, particularly the “What’s next,” to keep attendees informed in advance. Additionally, they benefited from auto-recording and auto-conversion to Video-On-Demand for live sessions, gamification for both individual and team competition, and the use of the attendee type targeting feature for other sessions. These tools facilitated a dynamic and personalized event experience.

Furthermore, Canapii’s analytics reports played a crucial role by providing valuable insights into attendee behavior and post-event metrics, empowering the client to make informed decisions and assess the event’s success. To ensure a seamless and well-supported event, the Canalys Forums 2023 chose Canapii’s Gold level support, providing them with a dedicated customer success manager and a reliable technical support source throughout the entire event, from planning to execution. This elevated support level contributed to a worry-free event experience, allowing the client to focus on the success of their event.

EMEA

3-5 October 2023 | Barcelona, Spain

1900+

Attendees

106

Speakers

1800+

Meetings setup

NORTH AMERICA

13-15 November 2023 | Palm Springs, California

600+

Attendees

Speakers

560+

Meetings setup

APAC

5-7 December 2023 | Bangkok, Thailand

1100+

Attendees

Speakers

1100+

Meetings setup

The results

The client praised both Canapii’s platform and the Canapii team’s consistent assistance throughout Canalys Forums 2023. The event saw significant success, with a 98% mobile app download rate, facilitating widespread engagement among attendees. Key features such as the “Book a meeting” function resulted in over 3,000 meetings and 10,000 chats. Noteworthy aspects included facial recognition, live streaming, support for 70 languages, and the QR scanning feature for secure check-ins and attendance tracking. Canapii’s agenda builder, playlist rows, and push notifications simplified session navigation, while gamification and interactive features – maintained attendee engagement. The “What’s next” feature on personal agendas proved to be particularly popular. The exhibitor zone empowered sponsors to showcase content, and the auto-breakout feature facilitated spontaneous interaction. AI translation and time zone features ensured global participation, and gamification added a competitive edge. Overall, Canalys Forums 2023 successfully leveraged Canapii’s event management software for a highly engaging in-person event.

“Having used the Canapii platform since 2021 for the annual series of Canalys Forums in 3 regions; EMEA, APAC and North America, we continue to be amazed by its new features and developments. Other event tools are just not comparable to what Canapii provides us with, and the whole Canapii team are just as impressive as the platform. Thank you!”

Jade Leung

Senior Events Consultant, Canalys