How to craft an event landing page that drives registrations 

A well-crafted landing page with impressive features, benefits, and schedule grabs the audience’s attention and inspires them to sign up.

July 10, 2023

- 3 minutes

You know what’s even better than the incredible energy of an event? It’s the excitement you feel leading up to it.

One of your goals as an event organizer is to create excitement and drive action among potential attendees, such as registering or purchasing tickets. An event page serves as a centralized hub, providing crucial details about your event and effectively conveying the reasons why people should attend. A well-designed event page, showcasing the event’s impressive features, benefits, and schedule, will capture the attention of your target audience and inspire them to sign up with enthusiasm.

In this blog post, we will guide you through the essential elements that every event landing page should possess.

Why should you create an event landing page? 

You might be wondering, “Why bother with event landing pages when I have a fancy website or third-party listings?” Event landing pages act as a central hub for all event-related information, ensuring easy access for potential attendees. These pages generate enthusiasm, drive registrations, and effectively communicate the event’s value.

Now, let’s break it down. There are two main types of event landing pages: event registration pages and lead generation pages.

The registration pages are all about getting people to sign up and buy those tickets, while the lead generation pages are all about capturing info and sparking curiosity. These pages are a cut above regular website pages or third-party listings. They’re purpose-built to help you reach your conversion goals without all the distractions and competing calls to action, allowing you to target specific audience segments and concentrate on persuasive messaging to encourage RSVPs.


Ingredients that an event landing page must have 

1. Event branding

Establish a powerful visual identity. Design a logo and select colors that align with your brand. Match the appearance to your event’s theme, whether it’s light or dark. Choose a font that captures the event’s tone.

2. Attention-grabbing event banner

Add a visually appealing banner that showcases the event name, date, and theme. It’s a surefire way to catch the eye of potential attendees.

3. Event details

Show key event information upfront. Include event name, date, time, and location for easy access. Provide a captivating description of what attendees can expect and why it’s worth attending. Clarify if it’s a conference and add a short description if needed.

4. Countdown

Utilize a countdown timer to establish a sense of urgency. A feature such as this generates excitement and motivates visitors to register before the deadline approaches.  

5. Reasons to attend

Describe why people should attend your event by highlighting its unique selling points. Give visitors defendable reasons that are meaningful to them, and their boss (who’s probably paying for it). Explain how attendees will benefit from participating, such as valuable networking opportunities, educational sessions, industry insights, or access to expert speakers. 

6. Event agenda

A detailed event agenda should include session topics, speakers, and fun activities like breakfasts, receptions, and happy hours. It should also specify the timing of each session, allowing attendees to plan their schedule and avoid missing important sessions. By offering a clear structure and preview of content, potential attendees can make informed decisions about registering for your event.

7. Video

Share snippets of previous events, event highlights, or testimonials from past attendees through videos on your website to highlight the event’s quality. Encourage social sharing, enabling attendees to share to their colleagues, enticing them to register and participate.


8. Register now or book now buttons

Make registration or ticket purchase options easily accessible and prominent for visitors. Use clear and action-oriented language to prompt immediate action. Instead of simply including a link in the navigation or a button on the home page, ensure that registration options are displayed throughout the website. Leave no room for doubt regarding where and how people can sign up for the event.

9. Speaker or artist lineup

Highlight the superstars you’re featuring by sharing their names, headshots, and brief bios. These influential speakers or industry experts scheduled for your event boost credibility and attract enthusiastic attendees eager to learn from highly qualified professionals. 

10. Sponsorship opportunities

Displaying sponsorship opportunities allows potential sponsors to understand the benefits of partnering with your event, generating excitement and encouraging their participation. Create a dedicated sponsor lineup section featuring logos and brief descriptions of their involvement. This not only provides visibility for sponsors but also adds credibility and trust to your event.

11. Venue details

Show off your venue and give attendees a sneak peek of what they can expect at your events! Don’t forget to share key details like the venue’s address, directions, and nearby accommodation (if needed) for the physical event location. You may also consider incorporating a built-in Google map tool to display the precise location.  By making things super easy, you can guarantee a seamless and stress-free experience for all attendees!

12. Privacy and terms

Don’t forget to include a privacy policy and terms of use to keep your visitors’ data and privacy safe. The privacy section lets visitors know how their data is collected, stored, and used during registration and the event. You want to make sure you’re following regulations like GDPR or CCPA. Lay out the info you collect, why you collect it, who gets access to it, and the rights attendees have.

And of course, make sure you get their explicit consent. By doing this, you show that you handle data responsibly and give attendees the power to make informed choices.

13. FAQs

Adding an FAQ section to your event landing page can seriously amp up those registrations. It gives potential attendees all the info they need to make smart choices. Having that clarity and transparency is key in building trust and tackling any doubts they might have. When people feel confident, they’re way more likely to take the plunge and sign up for your event. 


Leveraging the full potential of your event landing page

Exceptional event landing page go beyond generating interest; they inspire action. By prioritizing simplicity and speed, utilizing excellent templates, and ensuring effortless registration for users, you can transform curiosity into conversion. Crafting a well-designed event landing page on platforms like Canapii has the potential to revolutionize registration and engagement for event organizers.

Don’t wait any longer – get started today!


Jade Leung

Event Manager

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