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Insights on events, technology, and the future of gathering
Quick answer: Mobile event apps add value for sponsors by putting their brand in front of every attendee and proving that exposure with data. Organizers can offer banner ads, sponsored posts, sessions, polls, and virtual booths, then share engagement analytics that show sponsors exactly what their investment returned.
Successful events thrive on good sponsorships. Sponsors contribute the money that makes an event possible, and they can add value in other ways too, such as offering prizes and contests, paying for printed materials, and even attracting big-name talent. But before you can secure sponsors, there has to be something in it for them. That is where your event app comes in.
There are many different types of event apps to choose from. Some only show the schedule and location; others, like Canapii's all-in-one event software, also let attendees connect with each other, view speaker bios, and engage with your sponsors. That sponsor piece is an overlooked opportunity: the app gives you another channel to highlight sponsors, share their logo, link to their website, and make their sponsorship measurably more valuable.
A mobile event app benefits event organizers in plenty of ways, and with Canapii you can put sponsors front and center for your attendees. But beyond a logo on the app's home page, here is what a sponsor actually gains from backing your event.
An event app builds brand exposure by presenting each sponsor properly: their name, tagline, what they specialize in, and their visual branding, such as a logo that reinforces awareness every time attendees open the app.
The app can also be used to promote social media posts about the event, including posts tailored to your sponsors. That helps reach a larger audience and generates more interest in both the event and the brands behind it.
Audience engagement is key for any event, and an event app drives it by giving guests a way to connect with each other and with the event itself. Attendees can discuss sessions, ask questions, check the schedule, and share photos and thoughts, which creates a real sense of community.
Your sponsors benefit from that engagement directly. You can share data such as which sessions got the most response or how many people visited the sponsor section of the app. Engagement data is one of the strongest ways to reinforce the value of a sponsorship.
An event app provides a direct link to your website and to your sponsors' websites, so interested attendees can find out more in one tap. Push notifications with news, photos, and videos keep people coming back to the app, and every return visit is another chance for a sponsor's link to be seen.
Event apps show you what people actually do at your event: which sessions are most popular, which exhibitors get visited, and which networking activities fill up. That information helps you structure better events in the future.
It also helps you attract sponsors who want to get in front of your audience. With the right data, including demographics and engagement figures, you can show a prospective sponsor that a package is money well spent.
An event app gives you lots of ways to give sponsors visibility and recognition. Here is how a Canapii event app makes sponsors a priority.
Banner ads draw attention to sponsors inside the app. They are eye-catching, easy to customize to the sponsor's branding, and hard to miss while attendees are using the app. Keep the message clear, make the call to action obvious, and size each ad for different devices and screen resolutions.
Place banners in strategic locations and rotate a few designs per sponsor so viewers do not tune them out. The app tracks how many people click each banner and what they do afterwards, which sponsors can use to evaluate the effectiveness of their campaign.
Promoted posts let you target a specific audience and reach more people than organic posts. Create graphics with the sponsor's logo and a short message for your event's social channels, write blog posts that mention the sponsorship, or produce videos and livestreams featuring the sponsor. Sponsors often return the favor on their own channels, which widens your event's reach too.
Event apps offer modules that promote several sponsors at once, such as a sponsorship landing page or directory. Canapii's event platform also includes virtual sponsor booths: much like a physical exhibition hall, sponsors set up shop, customize the booth with their own branding, logo, and colors, upload photos and videos, and deploy live representatives to engage attendees who visit.
To increase the value of a sponsorship even more, offer tiers that build in benefits with the price. Multiple tiers let sponsors contribute at a level that suits their budget, with exposure that grows at each step.
Event sessions give sponsors extra exposure and a chance to connect with potential customers. Give sponsors a slot to speak or present their products, or, if they prefer, let them brand a session as their own even when they are not the ones presenting it. Include the sponsor's logo in the agenda and program guide so the association is visible before, during, and after the session.
Tweets travel fast: they are highly shareable, and people do not have to follow a brand to see its content. Offering sponsored tweets as part of a sponsorship package grows a brand's exposure during the event and gives the sponsor content to repurpose on their own channel afterwards.
Polls are an easy way to get attendees involved, and they keep people in the event app for longer, which means more views for sponsor placements. Make each poll relevant to your audience, tie it to the sponsoring brand, and ask questions that are genuinely thought-provoking rather than throwaway.
Start with a well-designed sponsorship package that spells out the benefits: your target audience, demographics, marketing reach, and how the event will help the sponsor's business.
Then take advantage of ready-made tools that simplify sponsorship promotion, like Canapii's event sponsor management features. Canapii has powered 2,000+ events for 300,000+ attendees across 45+ countries, with sponsor promotion, engagement tracking, and analytics built into one platform. That means more ways to promote your sponsors and better data to prove their investment paid off.
Brand exposure on every attendee's screen throughout the event, through logos, banner ads, sponsored sessions, and booth pages, plus engagement data that shows exactly how much attention the sponsorship earned.
The app tracks banner clicks, sponsor page visits, session attendance, and poll responses. Sharing that data with sponsors turns vague exposure claims into measurable results they can report internally, which makes renewals far easier to win.
Banner ads, sponsored posts, branded sessions, sponsored polls, multi-sponsor directories, and virtual booths. Packaging these into tiers lets each sponsor pick the level of exposure that suits their budget.
Yes. Virtual sponsor booths let sponsors deploy live representatives, chat with attendees who visit, and share photos and videos, much like staffing a stand in a physical exhibition hall.
Canapii builds sponsor promotion into every event: banner ads, branded sessions, virtual booths, and the analytics to prove they worked. Get a demo to see it live.